The problem

Planning your wedding can be overwhelming and if finding the venue of your dreams is becoming a trouble you certainly won't be excited anymore. No more endless searching for the perfect venue and no more waiting to book visitations.

Project vision

le Mariage is a wedding planning website that allows users to plan their perfect day, from booking the venue to planning their honeymoon destination. The main goal for this project was to create the user flow for booking a ceremony venue, making it easy, stress free and fun for the users.

Pain points

Time

Working young adults and adults are too busy to waste their time searching lots of venues and still waiting for replies from vendors.

Navigation

Websites to book wedding venues are hard and confusing to navigate, becoming overwhelming with all the information.

Information

Websites should include photos, videos and other ways (360º view) to show the venue and some of them are lacking in that area.

Experience

Searching for ceremony venues online can be overwhelming and be a bad experience for the user, making them frustrated.

Meet the users

Julia Cândido

- 31

- Lisbon, Portugal

- Lives with partner

- Graphic Designer

Julia has been working for the same company as a graphic designer for almost 10 years. She got engaged and wants to save some money by planning her wedding without any professional help, but the wedding day is approaching. She hates complicated things and stuff that is too much work.

Marco Duarte

- 40

- Braga, Portugal

- Married with one child

- Wedding planner

Marco has been a wedding planner for ages now and loves his job. With so much work, he is looking for the best ways to improve his skills and finding tools to make it easier is what he's always seeking. He just wants to make his customers happy and confident in their big day.

Sitemap

The sitemap was created to make strategic information architecture decisions that would improve overall website navigation and make things simple and easy.

Paper wireframes

Drawing the paper wireframes made sure that the elements of the digital wireframes were well thought out and would suit the user's pain points.

Stars were used to mark the elements that I wanted to use in the refined wireframe.

Screen size variations

le Mariage is accessed on a variety of different devices, so I worked on different additional screen sizes to make sure the site would be fully responsive.

Usability study

Findings

- Users need an easier way to find the venues, like scrolling the homepage and finding them.

- Users need an easy way to go back to the homepage.

- Users need an easier way to use the filters.

Responsive designs

I included considerations for additional screen sizes in my mockups based on my earlier wireframes.
Usually users use websites in different equipment, such as a desktop, tablet and a mobile phone, so it just felt right to make le Mariage a fully responsive website.

le Mariage's mockup (mobile and desktop).

Takeaways

The le Mariage website made users feel like they could complete the process because it's "simple, easy to use, clean and well-designed".‍

While designing the le Mariage website I learned that the smallest thing can be a huge change and affect the whole user experience. It's really important to listen to the feedback and focus on the needs of the users instead of what we think they need.

Next steps

If I were to continue this project my next step would be to conduct another usability study to confirm if the changes made after the last one met the users pain point previously identified and identify new areas of need and ideate new features.

le Mariage

Role

Duration